Perry Belcher revealed his payment button at The Belcher Button | Perry Belcher. Split tests showed a rise in response of 35 to 320% over every other buy button tested.
In the article titled 'The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together…' Eric Graham (The Copy Doctor) revealed that using rollover effects on the button can increase response rates by as much as 46.5%
Perry Belcher Picture
So if you make use of the Belcher button, rollover effects could improve your sales even more.
How can you get it done, especially if you are utilizing PayPal, and have no idea how to use Javascript?
The trick is to use CSS to control the roll over effects, and use an altered Belcher Button. Here's how:
Edit the Belcher button and delete the red border to reveal a transparent background. Save the button as a .gif with transaparency.
Add the new gif image to your PayPal code as the payment button.
Wrap your PayPal code in a and employ CSS to control the backdrop color and also the hover colour of the div.
You can view a functional example here
This is actually the HTML code you'll need:
1) The CSS code - add this between the tags or to your existing CSS.
<!--</p> <p>.pbtn <br />margin: auto; <br />background-color: #ff0000; <br />width: 460px; <br />height: 221px; <br /></p> <p>.pbtn:hover <br />background-color: #00cc00; <br /></p> <p>-->
2) The form code - add this to your sales page:
...
the rest of your PayPal form code goes here
...
Perry Belcher Picture
Important notes:
1) Use the correct DOCTYPE in your webpage HTML since the roll over effect might not work if browsers run in Quirks mode. I used this:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
"http://www.w3.org/TR/html4/loose.dtd">
2) Make sure you use the correct image width and height as the div width and height or you'll end up with the background color spilling out of the edges of the payment button.
In the article titled 'The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together…' Eric Graham (The Copy Doctor) revealed that using rollover effects on the button can increase response rates by as much as 46.5%
Perry Belcher Picture
So if you make use of the Belcher button, rollover effects could improve your sales even more.
How can you get it done, especially if you are utilizing PayPal, and have no idea how to use Javascript?
The trick is to use CSS to control the roll over effects, and use an altered Belcher Button. Here's how:
Edit the Belcher button and delete the red border to reveal a transparent background. Save the button as a .gif with transaparency.
Add the new gif image to your PayPal code as the payment button.
Wrap your PayPal code in a and employ CSS to control the backdrop color and also the hover colour of the div.
You can view a functional example here
This is actually the HTML code you'll need:
1) The CSS code - add this between the tags or to your existing CSS.
<!--</p> <p>.pbtn <br />margin: auto; <br />background-color: #ff0000; <br />width: 460px; <br />height: 221px; <br /></p> <p>.pbtn:hover <br />background-color: #00cc00; <br /></p> <p>-->
2) The form code - add this to your sales page:
...
the rest of your PayPal form code goes here
...
Perry Belcher Picture
Important notes:
1) Use the correct DOCTYPE in your webpage HTML since the roll over effect might not work if browsers run in Quirks mode. I used this:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
"http://www.w3.org/TR/html4/loose.dtd">
2) Make sure you use the correct image width and height as the div width and height or you'll end up with the background color spilling out of the edges of the payment button.
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