April 2013 saw the seo landscape become unrecognisable effecting both searchers and seo companies alike. The poor quality changes in Google Search have been so shameful & dramatic after the Penguin update that large amounts of search engine optimization companies have went bankrupt.
In addition tens of thousands of workers who had been employed in the search engine optimization industry have lost their jobs. Meantime Google raised their paid advertising revenue by 42% just a coincidence?.
Many search engine optimization agencies have continued working after Penguinhit. However, it is not because of their seo know-how. It's merely due to the fact that they know how to get new customers.
In recent times, because of the huge changes in the search algo, it is not possible to achieve good rankings in Google using pre-penguin seo.
You might be mistaken for thinking that the negative effect of the Google changes was to the seo workers who have lost their jobs and those that are going to lose their jobs because they cannot adapt to the changing search environment. But, something much worse is happening in the seo industry that is rarely spoken of – mostly because there are not enough Seos left who realise it is happening!
Many people in the industry know that about 90% of the cannot remain operating and active nor continue for long because they are not getting results for the clients.
Though what they rarely admit is that these inferior seo agencies are not only failing their clients in the SERPs they are in fact destroying their sites! They are using, not just old off-page seo techniques but are utilizing, seo tactics that are 100% damaging to the longevity and sustainability of the websites they are trying to rank.
The majority of seo businesses are employing outdated processes that are based on on over-use of EMK anchor text. This is placing their client's sites at extremely high risk. It is sad to think that seo companies that destroy their client' s Google presence will leave those clients in a very sticky situation as clearly no ordinary sites ie. non big brand names have recovered from a penguin penalty.
Although this type of dangerous seo work is common place most seo clients are entirely unaware that it is going on.
Sadly for business owners, who are trying to build their online presence, finding a good seo company that can actually produce results is becoming more and more difficult.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Or they even use examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. However, just because they are expensive does not mean they are good either!
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
The client is paying for false results.
McGrath Enterprise Seo Services offer amazing informative guides and advice on their blog seo services.colm.
When it comes to online marketing and especially Google seo ensure you always use genuine businesses such as this or you will be taking a big risk of damaging your rankings in the Google search engine, reducing your internet earnings and your brand.