After 04/24/12 when Google released Penguin there have been many more changes in seo and with seo services. Many thousands of seo agencies have closed their doors and even more seo professionals have lost their jobs as a greedy Internet giant has robbed even more revenue from the World Wide Web and stripped ordinary website owners of their ability to rank in Google Search forcing real businesses into the Google pay per click advertising pipeline..
Only top seo companies such as seo outsourcing link exchange
have grown while other seo agencies have closed their virtual doors.
In addition tens of thousands of employees who had been employed in the search engine optimization industry have lost their jobs. Meantime Google raised their paid advertising revenue by 42% (what a co-incidence!.
Some search engine optimization companies have continued working after Penguin but it is not because of their search engine optimization know-how. It's only due to the fact that they are skilled at attracting new clients.
In recent times, because of all the changes in search, it is impossible to reach page 1 of Google with pre-penguin seo techniques.
Even though this is terrible for these agencies there is a much more alarming fact that is often treated like the elephant in the room.
The current reality is hard to deal with but all too real. Practically all surviving seo agencies are not just failing to rank their clients due to the fact that they are not updating their knowledge they are actually creating more damage as they go along. They are also hurting their clients sites due to the fact that they are incorporating into their processes old techniques that Google claims are pure spam.
However, what these professionals fail to realise is that these seo fakes are not purely failing their clients they are in fact destroying their rankings and online reputation with Google! These "companies" are in fact utilising, not just outdated off-page seo processes but are utilizing, seo practices that are 100% detrimental to the sites that they are pretending to rank.
The great majority of seo companies are using old techniques that rely on over-use of EMK links. Thus putting their client's sites at tremendous risk. And, unfortunately it is becoming clear that unless you are already an established brand like Coca Cola your site cannot and will not recover from Penguin.
However, their customers are not aware of this.
Sadly for business owners, who are trying to build their online presence, finding a good seo company that can actually produce results is becoming more and more difficult.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Some have also been known to steal the credit for seo work that they have not even undertaken.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
If examples of rankings are given to check the exact match search count on the Google keyword tool or have someone else do it for you. Are those keywords generating enough traffic to make the claims by the seo company stand up, or do their claims fall short because the keywords ranked are worthless?
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. The client is paying for false results.
McGrath Enterprise Seo Services offer amazing informative guides and advice on their blog www.mcgrathenterpriseseo.com/blog – seo services blog
Make sure you always use genuine seo agencies to perform your search engine optimization processes. If you go forthe cheaper option then you will get cheap results and may even damage your brand online.