Goodbye, Pizza Hut -- Why Better Quick-Serve Pizza is the Next Big Dining Trend

Cicis Pizza offers its buffet for $5 as well. Pizza Huts next largest competitor, Dominos Pizza, has offered medium two-topping pizzas for a promotional price of $5.99. Earlier this year it sold add-ons from the rest of its menu, like pastas and wings, for that price. Papa Johns Pizza typically does not stray below the $10 price point in marketing its large pizzas. Pizza Hut has put some guardrails around the promotion to prevent it from sapping too much profitability, Denari surmised, such as the 11-day redemption period and the carryout-only stipulation. Its operating like a very aggressive coupon that expires very quickly, he said. Im sure Pizza Hut has done the math to know its not going to hurt them too bad. Being carryout-only minimizes the labor costs, so theres not too much downside from a cost standpoint for them. Its hard to be too critical of that part. Same-store sales at Pizza Huts domestic locations rose 3 percent for the full year in 2012, followed by a 1-percent decrease for the first quarter of 2013. Dallas-based Pizza Hut is a subsidiary of Louisville, Ky.-based Yum! Brands Inc.
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Aging diners have more money and more refined tastes. As adults age and the kids leave the nest, we tend to have more disposable cash. Our tastes get more sophisticated, too. When you dont have to buy pizza for the whole softball team, paying $23 for a large pizza instead of $7 becomes less of an issue. You can splurge a little for a more authentic pie with better ingredients. 2. Investors are buying in. Just last month, 900-unit chain Buffalo Wild Wings bought a stake in one next-wave pizza upstart, year-old PizzaRev.
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